One woman. One bike. Your town.

She’s dipping her bike wheels into the Pacific Ocean at the end of this month, and weeks later she plans to dip those same wheels into the Atlantic Ocean. That’s right: San Diego, California to St. Augustine, Florida. 

We’ve known podcaster, blogger, and videographer Jennifer Navarrete for years; she’s a fixture in the San Antonio, Texas social media and technology scenes, but now she’s doing something that’s very close to our hearts and has earned our sponsorship.

Jennifer is riding her trusty bicycle across the U.S. this spring, on the ACA (Adventure Cycling Association) Southern Tier route. Along the way she’s going to highlight and provide media coverage in three areas: bike tourism, the “everyday athlete,” and entrepreneurship, all tied to her Health Fitness Beauty Quest – #hfbq – project.

What she plans to do is quick video and/or audio interviews all along her routefrom San Diego to St. Augustine, and we are supporting her on the bike tourism side of things.

Translation – we help her make the CVB, DMO, Chamber of Commerce, and hotel connections she needs to provide online media coverage of bike-friendly destinations, attractions, and lodging along the Southern Tier route.

ACA Southern Tier bike tour route

Here is a zoomable Google Map that Jennifer made of the route, so you can see more exactly where she will be going and whether you are close enough to make a connection and land an interview about why your place is a good stop for cyclists.

Even if you are not located on her route, we plan to share her experiences along the way, because the positive economic impact of bike tourism and cycling visitors is too great to ignore. It’s an especially good way for smaller towns to get some tourism dollars and visibility. We’ve also long admired bike tourism experts The Path Less Pedaled – you should check them out, too.

Cyclists may not all be media powerhouses like Jennifer, but don’t forget that the majority of people these days have a smartphone, so they are sharing their travels with their online networks. Cyclists are no different.

Jennifer’s videographers and “sag wagon” crew are her two sons, Jordan and Jonathan, who have years of production experience….no surprise considering how they grew up with someone named @epodcaster on Twitter.

Jennifer, Jordan and Jonathan Navarrete Health Fitness Beauty Quest plus bike tourism

We may be contacting you about Jennifer cycling through your town and how to connect with her to get an interview. Thanks in advance for your help!

If you’re not on the Southern Tier, you’ll still learn a lot over the next few months about what it takes to make a bike-friendly town (no matter how small you might be.)